The honest version of how Y'alternative Wellness came to be.
I grew up in Indian Rocks Beach, Florida — a small beach town where my family was the anchor. Oldest of five kids, all homeschooled. When you're the oldest in that kind of setup, you don't really have the option of not showing up. You lead. You figure things out. You make sure people are okay.
I was a swimmer and a runner. Competitive enough to earn a scholarship. Not because I was gifted — because I worked. That's what I knew how to do.
By my junior year of college I was a certified personal trainer, and after I graduated with my exercise science degree in 2019, I thought I had the map figured out. Help people move better. Build something in fitness. Clean and simple.
Then I took a detour that turned out to be exactly what I needed.
In 2021 I took a role at a big bicycle company. Not because I wanted to sell bikes — because I wanted to learn how business actually works. And I did. I learned what unreasonable hospitality looks like. I learned how to tell a story that sells. I learned how to build community-first from a boss who understood that a profitable business is built on people, not transactions. I learned how to read a P&L. How to lead a team. How to see the whole picture.
That job taught me a lot. And then it changed. When I started, they wanted stores to feel like local small businesses — embedded in the community, personality intact. By the time I left in 2025, it was a different story. Corporate playbook. Cookie-cutter. No room for meeting people where they actually are. I knew my community meant more to me than that. So I left.
But before all of that — before the pivot — 2023 happened.
2023 was the year everything came apart at once. I had been wrapped up in addiction that led to burnout, relationships ending, health concerns, and a complete loss of identity. Everything at once, which is how hard years tend to work.
I want to be honest about what got me through it, because I've seen people oversell this part: it wasn't a product. It wasn't a method. It was a practice. Every morning I'd do breathwork and journal. I started to pair that with cold exposure, then I'd sit with whatever came up. I didn't come out of those sessions with answers. I came out ready to face the day instead of hide from it.
That's the thing about cold exposure that nobody in the hype world wants to say: it doesn't fix anything. What it does is put you in contact with yourself under pressure. Your nervous system gets real information. Vagal toning. New parasympathetic pathways. Less reactivity over time. And something harder to measure — the reminder that you can show up for something hard and not fall apart.
That year taught me the difference between avoiding discomfort and metabolizing it. Avoidance prolongs stress. Facing it — with your body, your mind, and your spirit — actually rewires something.
I kept looking for a place that taught this the way I experienced it. Something science-backed but human. Challenging but accessible. Not a biohacking trend. Not a fitspo event. Just honest, coach-led work for people who want to show up differently. I couldn't find it. So I built it.
That's Y'alternative Wellness. This is my community. This is the work.
Be Kind. Be Caring. Be Bold.
Shoot Me an EmailIn how we talk about bodies, progress, struggle, and each other. No shame, no comparison, no "you should have." You show up as you are.
Genuinely invested in outcomes, not just transactions. The goal is never to put someone through something hard and leave them there. We stay through the whole arc.
Say the things the wellness industry won't. Challenge norms. Take up space. This brand exists because someone needed to build the version that tells the truth.
Most of us default to avoidance when stress hits. We scroll. We distract. We tell ourselves we'll deal with it later. And then later comes with more of the same. The research is pretty clear: chronic avoidance makes stress worse, not better.
Cold water immersion is a controlled physiological stressor — it activates the same stress-response systems that everyday pressure activates. And in the cold, with a coach, with breath, with community, you practice something most people never get to practice: staying deliberate instead of reactive.
That's not a metaphor. When the cold hits, you get immediate feedback on whether you freeze, fight, or find your breath. Over time, your nervous system starts to learn: I can feel this and still be okay. That's the skill. That's what transfers to everything else.
Y'alternative Wellness is not a general wellness brand. It's a stress regulation company. The cold is just the tool we use to teach the lesson.
Whether you're a property manager, a group organizer, or someone who just wants to try something different — I'll point you in the right direction.
Shoot Me an Email